Geberit Launches Science Behind The Sensory Space Campaign At Clerkenwell Design Week
25th May 2018
Geberit, the European market leader for sanitary products, has given visitors to Clerkenwell Design Week an exclusive opportunity to attend the launch of their new campaign, ‘Science Behind the Sensory Space’.
Attended by architects, interior designers & developers, the launch revealed the true importance of creating a sensory space within public and private bathroom design. The move coincides with the unveiling of a new white paper which focuses on sight, sound, scent and touch and their implications when designing a bathroom space. This not only includes consideration for ceramics and furniture, but also behind the wall functionality such as piping, frames and drainage.
During the event, Geberit partner and renowned British neuroscientist, Dr Jack Lewis explained the key ingredients needed for a bathroom that invigorates the senses and can transform a functional space into one that offers respite and calm.
The campaign follows a research study by Geberit which found people now experience a ‘world of distractions’, with 73% of people struggling to find time to relax and 78% of people recognising they spend more time online than they do sleeping.
Geberit industrial design expert Ian Randle said: “It’s easy to forget the importance of downtime, especially now that we live in a digital world full of frantic life schedules, noisy environments and excessive screen dependence. That’s why our innovative ideas and pioneering technologies focussed on well-being have created a wealth of opportunities for architects and designers to develop inspiring spaces that blend high-quality design with superior functionality and innovative engineering.”