Vision and Strategy

Our vision – what we are aiming to achieve

Through innovative sanitary solutions, we aim to bring about sustainable improvements to quality of life standards.

Our mission – what we do

We continuously further develop our products, systems and services and set new standards in our capacity as the market leader in sanitary technology.

Our strategy

The strategy of Geberit is based on our vision and our mission and is embedded in our brand values. These rest on four pillars:

Focus on sanitary technology

Geberit will continue to focus on sanitary technology, relying on the traditional three-tier sales channel and concentrating on those business areas in the sanitary industry that relate to its in-depth know-how and core competencies. The activities will concentrate on sanitary systems and technologies for the transport of water in buildings. Here, superior quality, integrated and water-saving sanitary technology will be offered.

Commitment to innovation

For Geberit, the ongoing optimization and expansion of the product range are decisive for future success. Innovation strength is founded on basic research in areas such as hydraulics, statics, fire protection, hygiene and acoustics. The insights gained are systematically implemented in the development of products and systems for the benefit of customers.

Selective geographical expansion

The accelerated penetration of markets such as France, the United Kingdom, the Nordic Countries, Eastern Europe and the Iberian peninsula is an important factor for long-term success. Outside Europe, Geberit focuses on the most promising markets, including North America, China, Southeast Asia, Australia, the Gulf Region and India. In these regions, the Company mainly operates in project business, except for North America. In this respect, the Company always adheres strictly to the existing high standards in terms of quality and profitability.

Continuous optimization of business processes

Another focus relates to business processes. Through continuous process optimization, Geberit intends to ensure a leading, competitive cost structure in the long term and hence an important focus relates to business processes. This is achieved, on the one hand, via Groupwide projects and, on the other hand, employees are identifying potential improvements in day-to-day work and thus are able to make a major contribution towards positive development.